Toward the achieve both environmental and economic,
"Environmental model city to be proud, Matsuyama"

Matsuyama City is located in the center of Ehime Prefecture, and is a city boasted about nationwide, blessed with the warm climate of the Seto Inland Sea and rich history and culture.
We list 4 policies - the "Matsuyama Sunshine Project," that takes advantage of the climate characteristics of warmth and long sunlight hours; "Healthy City where People Enjoy Walking," that is conscious of a low-carbon environment, such as the Matsuyama Station area land readjustment project; "Smart Community," a community that is suitable to the region and makes effective use of resources, so that it can provide peace and vitality to the region; and a "Local Recycling System" that establishes a basis for eco-friendly behavior and limits greenhouse gas emissions - to work towards a "low carbon society." In addition, with the cooperation of everyone such as citizens, businesses and universities, we utilize intellectual resources.